The problem
Does any of this sound familiar?
You’ve signed partners who were enthusiastic at the start — and then went completely quiet.
Your partners can’t explain your product properly, so they either don’t pitch it, or pitch it wrong.
You have no idea whether your partner channel is actually profitable, or whether you’re subsidising relationships that aren’t delivering.
Your direct team and your partners are competing for the same schools — and nobody’s happy about it.
You know you need a structured approach, but you’ve been too busy closing direct sales to work out what that looks like.
You’re heading into overseas markets without a clear framework — and those mistakes are expensive to learn the hard way.
What’s included
Everything you need in one course
15 video lessons
Around five hours of practical content across five structured blocks. No padding.
15 lesson workbooks
A PDF workbook for every lesson, with exercises, reflection questions and action items.
26 downloadable templates
Strategy canvases, vetting checklists, onboarding agendas, KPI dashboards and calculators.
5 scenario-based quizzes
One per block, plus a comprehensive final assessment. 75% pass mark, unlimited retries.
Certificate of completion
Awarded on passing the final assessment, and shareable on LinkedIn.
Lifetime access
Learn at your own pace and revisit any lesson when you need it. Desktop and mobile.
The curriculum
Five blocks. Fifteen lessons. A complete system.
Every lesson builds on the last. By the end you have a framework you can implement immediately, not a folder of notes you’ll never open.
Who it’s for
Is this course right for you?
This course is for you if…
You’re a founder or CEO considering a partner channel for the first time and want to get it right from the start.
You’re a commercial or business development leader with existing partners that aren’t performing.
You’re selling into UK schools or multi-academy trusts and need to understand how partners fit that procurement landscape.
You’re planning overseas expansion and want a framework for choosing the right partners.
You’re managing partners ad hoc and need systems that will scale with you.
This course is not for you if…
You’re looking for generic sales training not specific to education markets.
You want theory without practical tools — every lesson comes with exercises and templates you use immediately.
You’re at the earliest stage of building your product and haven’t validated product-market fit. Get there first, then come back.
Seventh Sibling
Education technology go-to-market specialists
About Seventh Sibling
Built by people who’ve done this in education
Seventh Sibling works with education technology companies at every stage — from early-stage founders working out their first go-to-market to established commercial teams scaling into new markets.
We built this course because we kept seeing the same problem. Talented teams with good products, signing partners enthusiastically, then watching those relationships drift into inactivity. Not because the partners were bad, but because nobody had given them a system. This course is that system.
Pricing
Invest in a partner channel that actually works
One price. Everything included. No subscription.
Individual enrolment
£697
One-time payment · plus VAT where applicable
Prefer to spread the cost? A payment plan is available at 3 × £233 a month. Select it at checkout.
Questions
Common questions
Ready to build a partner channel that actually delivers?
Fifteen lessons. Twenty-six templates. A complete system, built for education technology.
Enrol now — £697Payment plan available · 3 × £233 a month · lifetime access
