B2Education Unpacked
The Education Growth Podcast
The only podcast interrogating the gap between how businesses sell into education and what happens when products land in schools.
B2Education Unpacked — The Education Growth Podcast interrogates the business of education.
Not another education technology hype show. Not another "future of learning" thought leadership platform.
This is about the gap between the pitch and the implementation. Between what suppliers promise and what actually happens when products land in schools.
Hosted by Stella James, founder of Seventh Sibling and former commercial leader at education technology scale-ups. Twenty years in sales and marketing. Twelve years in UK and international education markets. She's made every mistake in education sales — so you don't have to.
Real conversations. Real insights. Zero fluff.
The Lineup
Ten episodes interrogating the gap between how businesses sell into education and what happens when products land in schools.
Available everywhere you listen
All ten Series One episodes are out now. Subscribe on your preferred platform and Series Two lands automatically from 19 November 2026.
Stella James
Founder of Seventh Sibling and former commercial leader at education technology scale-ups. Twenty years in sales and marketing. Twelve years in UK and international education markets.
She's launched four SaaS businesses into UK education, won six innovation awards for education technology products, and built commercial engines from £0 to millions in revenue as Founder, BD Lead, and CRO at education technology scale-ups.
She's sold into schools, multi-academy trusts, councils, and international markets. She's made every mistake in education sales. Now she runs Seventh Sibling, offering fractional commercial leadership and education technology sales training — and she's building the sector's most practical podcast.
Interested in appearing?
Series Two is fully booked. We're now building Series Three. If you're working in education technology, leading commercial strategy in education, or implementing at scale — we want to hear from you.
hello@seventhsibling.co.ukSponsor the podcast
Series Two is open for sponsorship. We reach senior decision-makers across the commercial side of UK education through email, LinkedIn, podcast platforms and YouTube.
See sponsorship opportunitiesOr email impact@seventhsibling.co.uk
