Fractional Services
Commercial leadership for the education sector
You don't need a full-time CRO or a permanent sales team. You need the right commercial thinking, applied at the right time, by someone who knows the education sector inside out.
Selling into education is unlike any other sector. Decision-making is layered — Head Teachers, Heads of Department, IT leads, estate managers, CFOs, MAT boards, local authorities. Procurement cycles are long. Budgets are tight and seasonal. Trust takes years to build.
Most education technology businesses are founded by people who understand education deeply but have never built a commercial engine. They hire too early, spend too much on marketing that doesn't convert, and end up winging their sales process.
Fractional means you get senior commercial capability without the overhead. One day a week. Embedded in your team. Working on the things that actually move the needle — pipeline, process, positioning, and the conversations that close.
How We Help.
Commercial Leadership
Senior commercial leadership embedded in your business one day a week. Setting direction, building a repeatable sales engine, and holding your pipeline to account. This isn't advice from the sidelines. It's hands-on — attending your meetings, shaping your pitch, fixing your CRM, coaching your team, and making sure what you're building actually sells.
Typically includes
- Commercial strategy and go-to-market planning
- Sales process design and pipeline management
- CRM setup, structure, and accountability
- Positioning, messaging, and pitch development
- Team coaching and sales leadership
- Board-level commercial reporting
- Event strategy and key account planning
Pipeline Generation
Targeted outreach to the people who actually make buying decisions in education — head teachers, trust leaders, IT directors, procurement leads. Your diary fills with the right conversations, without you doing the legwork. Most EdTech founders know they need to be more proactive with outreach, but they don't have the time to do it properly and can't justify a full-time hire. This solves that.
Typically includes
- Defining exactly who you should be targeting and why
- Outreach across email, LinkedIn, and phone
- Messaging built specifically for education buyers
- Meetings booked and handed over warm
- Full tracking and reporting in your CRM
- Ongoing refinement of what's working and what isn't
Built for education. Nothing else.
Education technology founders
You've built something brilliant. Now you need someone who knows how to sell it into schools, trusts, and councils — without burning through cash on guesswork.
Scaling businesses
You've got traction but no repeatable commercial engine. You need sales process, CRM discipline, and someone who's done this before in the education sector.
Established suppliers
You're selling into education but growth has plateaued. You need fresh pipeline, sharper positioning, and a commercial leader who'll challenge the status quo.
Simple. Embedded. Accountable.
Discovery
We have a conversation. No pitch deck. Just an honest look at where you are, where you want to be, and what's actually getting in the way.
Scope
We agree the focus, the cadence, and the deliverables. Monthly retainer. Clear expectations. No ambiguity.
Embed
We work inside your team — joining meetings, shaping decisions, building the engine. Not watching from the outside.
Deliver
Pipeline grows. Process tightens. Your team gets better. You see it in the numbers and the conversations.
Ready to have the conversation?
No hard sell. No obligation. Just an honest discussion about where your commercial function is and whether fractional makes sense for you.
hello@seventhsibling.co.uk →