For Founders

The EdTech Founders' Growth Playbook

How You Grow Your EdTech Business

A 12-week video series that challenges how you think about sales, partnerships, pricing, and growth. One video per week. One shift in thinking that changes everything.

What You'll Discover

This isn't about tactics. It's about change. Over 12 weeks, you'll rethink how you build trust, create partnerships, sell concepts, measure success, and retain customers.

Each video challenges a piece of conventional wisdom that's holding EdTech founders back—and offers a strategic framework for growth that actually works.

Six Core Themes

1. Building Credibility & Advocacy

Stop relying on features. Start building trust that turns customers into your most powerful sales force.

2. Strategic Partnerships

Move beyond networking theatre. Build partnerships that actually drive revenue, not just visibility.

3. Concept Selling vs Product Selling

Your product isn't the solution. The change it creates is. Learn to sell transformation, not tools.

4. Sales Systems & Measurement

You can't scale what you can't see. Build systems that make growth predictable, not accidental.

5. Pricing & Positioning

Stop undercharging and blending in. Position yourself clearly and price for the value you create.

6. Customer Retention Strategies

Acquisition is expensive. Retention is profitable. Build a business that grows itself through existing customers.

The 12-Week Journey

Each week, a new video challenges your thinking and offers a better approach.

Week 1

Why Your Product Features Aren't Building Trust

Week 2

Turning Customers Into Your Sales Force

Week 3

Why Your Partnership Strategy Is Just a Wish List

Week 4

The Partnerships That Actually Drive Revenue

Week 5

Your Product Isn't the Solution (And Schools Know It)

Week 6

Selling the Change, Not the Tool

Week 7

You Can't Scale What You Can't See

Week 8

The Metrics That Actually Matter

Week 9

Why You're Undercharging (And Why It's Killing You)

Week 10

Positioning Yourself Out of the Noise

Week 11

Acquisition Is Expensive, Retention Is Profitable

Week 12

Building a Business That Grows Itself

What's Included

12 Video Lessons

One strategic video released each week

Lifetime Access

Watch at your own pace, anytime

£179

One-time payment • 12 weeks of strategic insights

Enroll Now

Ready to Transform Your Growth Strategy?

Join the 12-week journey that changes how you think about building and scaling your EdTech business.

Start Your Journey - £179
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EdTech Founders Growth Playbook

EdTech Founders Growth Playbook