For Founders

The EdTech Founders’ Growth Playbook

Twelve weeks. Twelve assumptions worth challenging.

A twelve-week video series that challenges how you think about sales, partnerships, pricing and growth. One video a week. One shift in thinking each time.

Enrol now for £179

What you’ll discover

This isn’t about tactics. It’s about change. Over twelve weeks you’ll rethink how you build trust, create partnerships, sell concepts, measure success and keep the customers you already have.

Each video takes a piece of conventional wisdom that holds education technology founders back, and offers a strategic framework that works in this sector rather than a generic one borrowed from another.

Six core themes

Building credibility and advocacy

Stop relying on features. Start building the kind of trust that turns existing customers into your most persuasive sales channel.

Strategic partnerships

Move past networking theatre. Build partnerships that drive revenue rather than ones that simply generate visibility.

Concept selling, not product selling

Your product isn’t the solution. The change it creates is. Learn to sell the transformation rather than the tool.

Sales systems and measurement

You can’t scale what you can’t see. Build the systems that make growth predictable instead of accidental.

Pricing and positioning

Stop undercharging and stop blending in. Position yourself clearly and price for the value you actually create.

Customer retention

Acquisition is expensive. Retention is profitable. Build a business that grows through the customers you already won.

The twelve-week journey

Each week, one video challenges your thinking and offers a better approach.

Week 1

Why your product features aren’t building trust

Week 2

Turning customers into your sales force

Week 3

Why your partnership strategy is just a wish list

Week 4

The partnerships that actually drive revenue

Week 5

Your product isn’t the solution, and schools know it

Week 6

Selling the change, not the tool

Week 7

You can’t scale what you can’t see

Week 8

The metrics that actually matter

Week 9

Why you’re undercharging, and what it’s costing you

Week 10

Positioning yourself out of the noise

Week 11

Acquisition is expensive, retention is profitable

Week 12

Building a business that grows itself

What’s included

Twelve video lessons

One strategic video released each week

Lifetime access

Watch at your own pace, and go back whenever you need to

£179

One-time payment · twelve weeks of strategic thinking

Enrol now

Ready to change how you think about growth?

Twelve weeks that change how you build and scale an education technology business.

Start the series — £179