The EdTech Founders' Growth Playbook
How You Grow Your EdTech Business
A 12-week video series that challenges how you think about sales, partnerships, pricing, and growth. One video per week. One shift in thinking that changes everything.
What You'll Discover
This isn't about tactics. It's about change. Over 12 weeks, you'll rethink how you build trust, create partnerships, sell concepts, measure success, and retain customers.
Each video challenges a piece of conventional wisdom that's holding EdTech founders back—and offers a strategic framework for growth that actually works.
Six Core Themes
1. Building Credibility & Advocacy
Stop relying on features. Start building trust that turns customers into your most powerful sales force.
2. Strategic Partnerships
Move beyond networking theatre. Build partnerships that actually drive revenue, not just visibility.
3. Concept Selling vs Product Selling
Your product isn't the solution. The change it creates is. Learn to sell transformation, not tools.
4. Sales Systems & Measurement
You can't scale what you can't see. Build systems that make growth predictable, not accidental.
5. Pricing & Positioning
Stop undercharging and blending in. Position yourself clearly and price for the value you create.
6. Customer Retention Strategies
Acquisition is expensive. Retention is profitable. Build a business that grows itself through existing customers.
The 12-Week Journey
Each week, a new video challenges your thinking and offers a better approach.
Why Your Product Features Aren't Building Trust
Turning Customers Into Your Sales Force
Why Your Partnership Strategy Is Just a Wish List
The Partnerships That Actually Drive Revenue
Your Product Isn't the Solution (And Schools Know It)
Selling the Change, Not the Tool
You Can't Scale What You Can't See
The Metrics That Actually Matter
Why You're Undercharging (And Why It's Killing You)
Positioning Yourself Out of the Noise
Acquisition Is Expensive, Retention Is Profitable
Building a Business That Grows Itself
What's Included
12 Video Lessons
One strategic video released each week
Lifetime Access
Watch at your own pace, anytime
Ready to Transform Your Growth Strategy?
Join the 12-week journey that changes how you think about building and scaling your EdTech business.
Start Your Journey - £179