B2Education Unpacked — The Education Growth Podcast | Seventh Sibling
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B2Education Unpacked

The Education Growth Podcast

The only podcast interrogating the gap between how businesses sell into education and what happens when products land in schools.

Hosted by Stella James  |  Series One launches 7 May 2026

Series One launches
7 May 2026
Ten episodes. Four blocks.
Three episodes on day one, then fortnightly.

B2Education Unpacked — The Education Growth Podcast interrogates the business of education.

Not another education technology hype show. Not another "future of learning" thought leadership platform.

This is about the gap between the pitch and the implementation. Between what suppliers promise and what actually happens when products land in schools.

Hosted by Stella James, founder of Seventh Sibling and former commercial leader at education technology scale-ups. Twenty years in sales and marketing. Twelve years in UK and international education markets. She's made every mistake in education sales — so you don't have to.

Real conversations. Real insights. Zero fluff.

Series One Structure

Ten episodes. Four blocks.

The Builders
The people creating education businesses
The Implementers
The people scaling education technology globally
The Interrogators
The people with data asking hard questions
The Reckoning
What actually survives implementation

The Lineup

Ten episodes interrogating the gap between how businesses sell into education and what happens when products land in schools.

Episodes 1–3 The Builders
Episode 01
Aatif Hassan
Chair & Founder, Dukes Education
Building education from independent schools to education technology investment.
Episode 02
Dr Neelam Parmar
Education Technology Consultant & Researcher
Teacher adoption, implementation reality, and the 60% benchmark.
Episode 03
Matt Tiplin
Keys Inclusion Pathways
From Ofsted inspector to education technology sales to alternative provision.
Episodes 4–6 The Implementers
Episode 04
Al Kingsley MBE
CEO NetSupport, MAT Chair, DfE Advisory Board
Scaling classroom management technology globally. Why unsexy infrastructure products win.
Episode 05
Patrick McGrath
Director of Education, Everway
Scaling accessibility solutions from schools to international markets.
Episode 06
Kristy Evers
ImpactEd
Evidence, impact measurement, and what actually works in schools.
Episodes 7–9 The Interrogators
Episode 07
Laura McInerney
Co-founder, Teacher Tapp
Real-time data from 10,000+ teachers daily. Infrastructure failures and what survived COVID.
Episode 08
Catherine Lane
Founder, The Influence Crowd
Education technology marketing reality. The 20–40 touchpoint truth and ethical boundaries.
Episode 09
Ed Tranham
Founder, The Assessment Report
Market intelligence, vendor tracking, and assessment industry analysis.
Episode 10 The Reckoning
Episode 10 — Series Finale
Jo Stone
PedTech Lead, Discovery Schools Trust
Implementing education technology across 8,000 pupils in 20 schools. What survives when supplier promises meet classroom reality.
Stella James, founder of Seventh Sibling and host of B2Education Unpacked

Stella James

Founder of Seventh Sibling and former commercial leader at education technology scale-ups. Twenty years in sales and marketing. Twelve years in UK and international education markets.

She's launched four SaaS businesses into UK education, won six innovation awards for education technology products, and built commercial engines from £0 to millions in revenue as Founder, BD Lead, and CRO at education technology scale-ups.

She's sold into schools, multi-academy trusts, councils, and international markets. She's made every mistake in education sales. Now she runs Seventh Sibling, offering fractional commercial leadership and education technology sales training — and she's building the sector's most practical podcast.

20+
Years in sales & marketing
12+
Years in UK education markets
6
Innovation awards won
Connect on LinkedIn →

Interested in appearing?

We're currently planning Series Two. If you're working in education technology, leading commercial strategy in education, or implementing at scale — we want to hear from you.

hello@seventhsibling.co.uk

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We reach 15,000+ education sector decision-makers weekly across email, LinkedIn, podcast platforms, and YouTube.

impact@seventhsibling.co.uk

The only podcast interrogating the gap between how businesses sell into education
and what happens when products land in schools.

Hosted by Stella James, founder of Seventh Sibling. Now Live.

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