The Problem
Sound familiar?
You give a great demo. They say "that looks really interesting." Then nothing.
You're talking about features. Your buyer is thinking about whether they can justify this to their headteacher.
You know your product is genuinely good. But you keep losing deals to "we're going to hold off for now."
Your sales conversations feel like presentations. Not conversations. And you're not sure how to change that.
The problem isn't your product. It's that school buyers are risk-averse, time-poor, and answerable to a dozen stakeholders. They don't need to be sold to. They need to feel confident. Education Sales Mastery teaches you how to make that happen.
The Framework
Four steps. One complete system.
The Concept Selling framework at the heart of Education Sales Mastery — built specifically for EdTech sales conversations with schools and trusts.
Strategic Discovery
Before you say anything about your product, find out what's actually going on. Not surface-level stuff — real discovery. What's broken, what's been tried, what's at stake if nothing changes. This step alone will change your close rate.
Concept Introduction
Now you introduce an idea, not a product. A concept that maps directly onto what they've just told you. You're not pitching yet — you're showing that you understood what they said and that you have a way of thinking about it.
Collaborative Exploration
This is where most salespeople rush — and where the deal is won or lost. Explore the concept together. Ask questions. Let them shape the solution. The more they feel like they built it, the more they'll back it.
Solution Alignment
Only now do you bring in the product. And it fits perfectly — because you've spent the last thirty minutes making sure it does. This is how "nice demo" becomes "we're ready to move forward."
What's Included
Everything in Education Sales Mastery
Video Lessons
Practical, punchy video content covering the full Concept Selling framework.
Downloadable Resources
Action frameworks for each lesson so you can apply the learning immediately.
CPD Accredited
Accredited by The CPD Certification Service. Shareable on LinkedIn.
Lifetime Access
Learn at your pace. Revisit any lesson when you need it. Desktop and mobile.
EdTech-Specific
Built for selling to schools, MATs and education organisations — not generic B2B sales.
Immediate Impact
Apply the framework in your next sales conversation. No waiting, no theory-only content.
Who It's For
Is Education Sales Mastery right for you?
This course is for you if…
You're an EdTech founder running your own sales conversations and tired of "great demo, we'll come back to you."
You lead or manage a sales team selling into schools or MATs and want a consistent framework everyone uses.
You know your product is genuinely good — but your conversion rate doesn't reflect that.
You want CPD-accredited proof of your professional development in education sales.
This course is NOT for you if…
You're looking for generic sales training not specific to education markets.
You want theory without practical application — every lesson comes with frameworks you use immediately.
You haven't validated product-market fit yet — get there first, then use this course to scale your sales.
Education Sector go-to-market specialists
About Education Sales Mastery
Built from 30 years of business development, specialising in education sales
Seventh Sibling works with Education companies at every stage — from early-stage founders figuring out their first go-to-market to established commercial teams scaling into new markets.
The Concept Selling framework in Education Sales Mastery is exactly what we use with our fractional CRO clients. Now it's available as a self-paced course — so your whole team can learn it, apply it, and close more deals.
Ready to turn "nice demo" into "we're ready to move forward"?
Education Sales Mastery — CPD Accredited, self-paced, built specifically for EdTech.
Enrol Now
