Our Story
With 25+ years sales & market experience specialising in EdTech, supporting education technology companies transform their sales approach from transactional to strategic. Proven methodology that has delivered transformations with measurable results across diverse sectors, including media and education in the UK and Overseas.
Meet Stella James
Founder & Chief Revenue Officer
With a career spanning over two decades in education and technology sectors, Stella has dedicated her professional life to fostering innovation and growth in EdTech businesses.
From founding Gooseberry Planet Ltd to serving as Chief Commercial Officer at Learning Ladders Education (BETT Winner 2020), Stella brings hands-on experience in building revenue engines that actually work in education markets.
Career Highlights & Awards
Founder & CEO of Gooseberry Planet Ltd – Led the company to become a market leader in educational technology
Chief Commercial Officer at Learning Ladders Education – Spearheaded strategic initiatives, BETT Winner 2020
Winner – Rising Star Education Investment Awards
Winner – DevelopHER Award Both in category and overall winner
Winner – Best Online Business Women in Business Awards
Winner – Best Start-Up Ignite Awards
Women in Tech Award Honored for leadership and innovation in the technology sector
Mercia FM & Classic Gold (GWR Group) – Turned the station into a £2.2m profit-making operation over 2 years
Our Approach
Award-winning methodology that focuses on building strategic relationships over quick transactions. Our approach transforms sales teams into business developers who create lasting partnerships, not just one-off deals. This relationship-first approach consistently delivers sustainable growth and long-term client retention.
Our Expertise
We specialise in EdTech business development through strategic relationship management and concept-based selling. Our work guides startups through scaling, implementing customer retention strategies and investment readiness support. Proven cross-industry methodology helps organisations move beyond traditional sales to strategic business development that drives sustainable growth.
