Fractional commercial leadership for education technology businesses.
Seventh Sibling builds and runs the commercial engine — strategy, sales leadership, pipeline generation, and the conversations that close — so growth becomes repeatable.
🎙 Now Live — Series One
B2Education Unpacked
The Education Growth Podcast
The only podcast interrogating the gap between how businesses sell into education and what happens when products land in schools. Ten guests. Four blocks. Zero fluff.
Your leads are sitting in the CRM going cold
Not because they were bad leads. Because nobody has the time to follow them up. We talk to your potential clients and put the human element back into your sales process — from first contact with an education buyer through to a customer who recommends you.
01
Pipeline and lead generation
Targeted outreach to the people who actually make buying decisions in education. Built around school buying cycles and MAT procurement, so the right names enter your funnel rather than whoever happens to answer.
02
Sales Development Representative
Someone actually picking up the phone to the leads you already have. We qualify, nurture and book, so interest becomes a diary entry with a decision maker instead of another untouched record in your CRM.
03
Business Development Representative
Owning the deal from first meeting to signature. Stakeholder mapping, procurement and risk navigation, and the conversations that move a deal off the fence — so nothing stalls waiting for you to find a spare hour.
04
Customer success
Turning customers into advocates. Onboarding, renewals and expansion handled properly, so satisfied schools become the case studies, referrals and references you can sell with.
Trained in-house
All trained by EdTech experts through our EdTech Academy — and managed, quality-controlled and reported on by Seventh Sibling.
Find out moreNot ready for fractional support?
Start with our self-paced B2Education courses
Learn at your own pace with education-specific business development courses for founders, commercial leaders and teams.
Can't decide which course is right for you?
Book a callSee How We Help Education Suppliers Grow
Who we help
Education Technology Suppliers (UK-first, international-ready)
Founders/CEOs, Commercial Directors, BD/Sales leaders
We're brought in when
Pipeline is inconsistent or low quality
and the right education buyers aren't entering the funnel.
Deals stall
because stakeholder mapping, procurement, risk and implementation confidence aren't being handled.
Sales + marketing aren't joined up
so activity isn't turning into qualified opportunities.
Growth isn't sticking
onboarding, retention and expansion aren't systemised.
What we cover
Sales leadership + conversion
Stakeholder mapping, deal progression, procurement and risk navigation, coaching, and hands-on support.
Commercial strategy + go-to-market
Positioning, target audience, offer design, routes to market, and education buying dynamics.
Retention + expansion
Onboarding, renewals, expansion, advocacy, case studies, and referrals.
Demand + pipeline
Content, campaigns, lead magnets, and events as a pipeline lever.
Ready to have the conversation?
No hard sell. No obligation. Just an honest discussion about where your commercial function is and what might help.
Book a Conversation →Or email hello@seventhsibling.co.uk
