Interactive Checklist
Build Your Event Plan.
Fill in each section before your next exhibition. Hit generate at the bottom and download your personalised PDF to take with you.
Your Goal
Pick one. Not all four. Events with a single clear objective win every time.
Your Concept
Not your product. The transformation. This is what you lead with — not your feature list.
Discovery Questions
4 questions that qualify fast. Not feature questions — challenge questions.
Stakeholder Clarity
Know who you're selling to before you open your mouth.
Meeting Plan
The best pipelines are built before the event starts. Pre-book where you can.
| Name / Organisation | Role | Meeting Type | Pre-booked? |
|---|
Follow-Up System
Write the templates before you leave the venue. Monday is too late.
Same-day personal note. Reference the specific conversation. No pitch.
Value add. Send something useful — a resource, an insight, a relevant case study.
The ask. One clear next step — discovery call, demo, or pilot conversation.
Post-Event Review
Do this on the journey home. Not next week.
Log every contact into your CRM today. Name, role, organisation, conversation notes, next action. Paper and spreadsheets lose leads. If you're not using a CRM, that's a separate problem — fix it.
Event Debrief
One honest conversation with the team within 48 hours.
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