Reach the people who buy, build
and fund EdTech
B2Education Unpacked is the only podcast built specifically for the commercial side of UK education. Your message, in front of the decision-makers your competitors can't reach.
Book a sponsorship callAn audience you won't find anywhere else
B2Education Unpacked is not a podcast for teachers or school leaders. It is a podcast for the people selling to them — and the people deciding what gets bought.
Every episode goes to an email list with a 54.66% open rate. Every LinkedIn post reaches tens of thousands of education sector professionals. This is not a broad education audience. It is the commercial education audience.
Twenty episodes. Two series. Growing every fortnight.
Who listens
- EdTech founders and co-founders
- Commercial directors and CROs in education businesses
- Sales leaders and BD teams selling into UK schools and MATs
- Investors and funders active in UK education
- MAT leaders and senior school procurement decision-makers
- Education consultants and sector advisors
- PR and marketing professionals in EdTech
Why sponsor B2Education Unpacked
Email that actually gets read
Every episode goes to 12,723 subscribers with a 54.66% open rate. The industry average is around 22%. Your sponsorship message isn't buried — it's read.
Host-read, not ad-served
Sponsorship messages are read by Stella James — not inserted by an algorithm. The audience trusts the host. That trust transfers to your brand in a way display advertising never does.
The right people, not the most people
This is not a mass-market education podcast. It is built for the commercial side of education — the people with budgets, buying authority, and influence over what gets adopted.
LinkedIn reach that compounds
A single LinkedIn post reaches 40,000+ impressions with 98% out-of-network. Sponsor mentions and episode features extend your reach well beyond the subscriber list.
Series Two launching November 2026
Ten new episodes from November 2026. Series Two founding sponsorship is available now — get in before launch and your brand is part of the story from episode one.
A genuine partnership
No logo-swap arrangements. No contra deals. Sponsorship of B2Education Unpacked is a commercial partnership with a host who has 20+ years in education sales and the credibility to match.
Official Podcast Partner of Schools & Academies Show
B2Education Unpacked is the official podcast partner of the UK's leading schools and academies event.
Let's talk about Series Two
Series Two launches November 2026. Founding sponsorship opportunities are available now. Book a call to discuss what a partnership could look like for your business.
No decks, no hard sell. Just a conversation about whether it's the right fit.
Book a sponsorship call Or email impact@seventhsibling.co.uk