The Problem
Does any of this sound familiar?
You've signed partners who were enthusiastic at the start — and then went completely quiet.
Your partners can't explain your product properly, so they either don't pitch it, or pitch it wrong.
You have no idea whether your partner channel is actually profitable, or whether you're subsidising relationships that aren't delivering.
Your direct team and your partners are competing for the same schools — and nobody's happy about it.
You know you need a structured approach, but you've been too busy closing direct sales to figure out what that looks like.
You're heading into overseas markets without a clear framework — and the mistakes are expensive to learn the hard way.
What's Included
Everything you need in one course
15 Video Lessons
~5 hours of punchy, practical content across 5 structured blocks. No padding.
15 Lesson Workbooks
Individual PDF workbooks for every lesson with exercises, reflection questions, and action items.
26 Downloadable Templates
Strategy canvases, vetting checklists, onboarding agendas, KPI dashboards, calculators, and more.
5 Scenario-Based Quizzes
One per block, plus a comprehensive Final Assessment. 75% pass mark. Unlimited retries.
Certificate of Completion
Awarded on passing the Final Assessment. Shareable on LinkedIn and verifiable by employers.
Lifetime Access
Learn at your pace. Revisit any lesson when you need it. Desktop and mobile.
The Curriculum
5 blocks. 15 lessons. A complete system.
Every lesson builds on the last. By the end, you have a framework you can implement immediately — not a folder of notes you'll never open.
Who It's For
Is this course right for you?
This course is for you if…
You're an EdTech founder or CEO considering building a partner channel for the first time and want to get it right from the start.
You're a commercial or BD leader with existing partners that aren't performing — and you need a structured way to turn that around.
You're selling into UK schools or multi-academy trusts and need to understand how partners fit into that procurement landscape.
You're planning overseas expansion and want a framework for choosing the right partners without making expensive mistakes.
You're spending too much time managing partners ad hoc and need systems that will scale with you.
This course is NOT for you if…
You're looking for generic sales training not specific to EdTech or education markets.
You want theory without practical tools — every lesson comes with exercises and templates you implement immediately.
You're at the very earliest stage of building your product and haven't validated product-market fit yet. Get there first, then come back.
Seventh Sibling
EdTech go-to-market specialists
About Seventh Sibling
Built by people who've done this in EdTech
Seventh Sibling works with EdTech companies at every stage — from early-stage founders figuring out their first go-to-market to established commercial teams scaling into new markets.
We built this course because we kept seeing the same problems. Talented teams with great products, signing partners enthusiastically, and watching those relationships drift into inactivity. Not because the partners were bad — but because nobody had given them a system. This course is that system.
Pricing
Invest in a partner channel that actually works
One price. Everything included. No subscription.
Individual Enrolment
One-time payment · +VAT where applicable
Prefer to spread the cost? Payment plan available: 3 × £159/month. Select at checkout.
FAQ
Common questions
Ready to build a partner channel that actually delivers?
15 lessons. 26 templates. A complete system — built specifically for EdTech.
Enrol Now — £475Payment plan available · 3 × £159/month · Lifetime access
