What Makes This Different
B2Education Mastery
- ✓ B2Education Mastery provides sector-specific strategies that actually work
- ✓ Real case studies with authentic teacher voices prove what works
- ✓ EdTech-specific frameworks address stakeholder complexity and long sales cycles
Generic B2B Courses
- ✗ Generic B2B courses teach tactics that fail in education
- ✗ Theory-based training leaves you confused about implementation
- ✗ One-size-fits-all approaches ignore education's unique challenges
Who B2Education Mastery Is For
This course is designed for EdTech businesses that sell into schools, MATs or colleges and want to move beyond ad‑hoc, founder‑led selling.
It's a strong fit if you are:
- An EdTech founder who needs a clear, end‑to‑end business development framework
- A commercial / business development lead responsible for revenue from schools
- A sales professional who wants to move from "order taker" to strategic business developer
It's not a generic B2B sales course. Every lesson is built specifically around the realities of selling into education.
What You'll Be Able To Do After This Course
By the end of B2Education Mastery, you will be able to:
Position your EdTech solution so schools immediately understand the value
Identify and reach the real decision‑makers and influencers in schools and MATs
Set up a simple CRM and KPI structure that shows where revenue is really coming from
Design and run targeted email and social campaigns that convert
Turn existing customers into case studies and advocates who open new doors
Confidently sell concepts and outcomes, not just features and discounts
"All taught by an EdTech commercial leader who has taken products from 10 to 500+ classrooms and built award‑winning solutions in 14 countries."
Course Curriculum
From Foundations to Customer Advocacy
Foundations
Understand how B2Education is different • Key players in EdTech • Identifying target audiences • Creating compelling value propositions • Crafting messages that resonate with educators
Systems & Measurement
Build your commercial engine • CRM setup and optimization • Setting the right KPIs • Using data and feedback to improve strategies
Implementation
Social media for targeted outreach • Building strategic partnerships • Email marketing campaigns • Working with education influencers
Credibility & Advocacy
Building credibility through expert positioning • Turning wins into case studies • Selling concepts vs products • Creating customer advocates
Final Assessment & Certification
On successful completion, receive a digital certificate confirming 5–6 hours of CPD
How the Course Works
Format
- Self-paced online
- Short video lessons
- Downloadable workbooks
- Module quizzes
- Digital certificate
Time Commitment
Around 5–6 hours of content
Designed to fit around a busy founder/commercial role
Investment
£997
One-time payment
Why Learn From Seventh Sibling?
- ✓ 12+ years leading commercial growth in EdTech
- ✓ Built and scaled products into 14 countries, with multiple innovation awards
- ✓ Proven track record: improved customer retention, expanded revenue from existing schools, and turned struggling products into profitable businesses
- ✓ Deep understanding of how schools, MATs, and educators actually buy
Frequently Asked Questions
How long do I have access to the course?
You'll have access for at least 12 months from purchase, including any updates added during that time.
Is this suitable for non-UK EdTech companies?
Yes. While examples often reference the UK system, the frameworks apply to most education markets. You'll be encouraged to adapt them to your context.
Do I get a certificate?
Yes. On successful completion of the final assessment, you'll receive a digital certificate confirming 5–6 hours of CPD.
Can my whole team use the course?
A single licence is for one person. If you'd like team access or a cohort package, contact us to discuss options.
What if I'm just starting out?
The course is designed to support both early-stage founders and more established teams. The Foundation and Systems modules are especially helpful if you're still shaping your go‑to‑market strategy.
Ready to Build a Scalable EdTech Business Development Engine?
If you're serious about growing your EdTech business in schools – and you want a practical, proven framework rather than another generic sales course – B2Education Mastery is for you.
Questions before you join? Contact Seventh Sibling.
