CPD Certified · Online Course
Stop selling features.
Start selling outcomes.
Education Market Sales Mastery: Selling Concepts, Not Products
A focused, self-paced course that shows EdTech founders and sales teams how to sell transformation to schools, MATs and education organisations — not just features.
In Partnership With
Partnership Endorsement
What BESA Says
“At BESA, we are committed to equipping our members with the practical skills and insight needed to succeed in the evolving education landscape. Our partnership with Seventh Sibling to deliver the Education Market Sales Mastery programme reflects this focus.
Seventh Sibling brings deep expertise in education sector sales, combining a strong understanding of how schools and institutions make purchasing decisions with proven commercial strategies. By working together, we are able to offer BESA members targeted, high-quality training that goes beyond theory, and provides actionable frameworks, real-world examples, and practical tools to help teams engage more effectively with the education market.
Our aim is to empower BESA members to strengthen their sales performance, build more meaningful relationships with educators, and drive sustainable growth in a highly competitive environment — and we believe Seventh Sibling is an excellent partner to help us achieve this.”
Samantha Marsh
British Educational Suppliers Association
besa.org.uk
The Problem
Sound familiar?
You give a great demo. They say “that looks really interesting.” Then nothing.
You’re talking about features. Your buyer is thinking about whether they can justify this to their headteacher.
You know your product is genuinely good. But you keep losing deals to “we’re going to hold off for now.”
Your sales conversations feel like presentations, not conversations — and you’re not sure how to change that.
The problem isn’t your product. It’s that school buyers are risk-averse, time-poor, and answerable to a dozen stakeholders. They don’t need to be sold to — they need to feel confident. Education Market Sales Mastery teaches you how to make that happen.
Why This Course
What Makes This Different
✓ Education Market Sales Mastery
- ✓Built specifically for selling to schools, MATs and education organisations
- ✓Teaches concept-led conversations — not feature-pitching
- ✓Real-world frameworks from 12+ years of EdTech commercial leadership
- ✓Apply the framework in your next conversation — no waiting, no theory-only content
✗ Generic Sales Courses
- ✗Generic B2B tactics that routinely fail in education markets
- ✗Product-pitching approaches that put risk-averse school buyers off
- ✗Theory-based content with limited real-world relevance
- ✗No understanding of stakeholder-heavy, procurement-driven school environments
Who It’s For
Is Education Market Sales Mastery right for you?
This course is for EdTech businesses selling into schools, MATs or education organisations who want to move beyond ad-hoc, feature-led selling.
This course is for you if…
- ✓You’re an EdTech founder running your own sales conversations and tired of “great demo, we’ll come back to you”
- ✓You lead or manage a sales team selling into schools or MATs and want a consistent framework everyone uses
- ✓You know your product is genuinely good — but your conversion rate doesn’t reflect that
- ✓You want CPD-accredited proof of your professional development in education sales
This course is NOT for you if…
- ✗You’re looking for generic sales training not specific to education markets
- ✗You want theory without practical application — every lesson comes with frameworks you use immediately
- ✗You haven’t validated product-market fit yet — get there first, then use this course to scale your sales
Outcomes
What You’ll Be Able To Do After This Course
By the end of Education Market Sales Mastery, you will be able to:
“Built from the same Concept Selling framework used with Seventh Sibling’s fractional CRO clients — now available as a self-paced course for your whole team.”
The Framework
Four Steps. One Complete System.
The Concept Selling framework — built specifically for EdTech sales conversations with schools and trusts.
Strategic Discovery
Before you say anything about your product, find out what’s actually going on. Not surface-level stuff — real discovery. What’s broken, what’s been tried, what’s at stake if nothing changes. This step alone will change your close rate.
Video lesson · Discovery question framework · Module quiz
Concept Introduction
Now you introduce an idea, not a product. A concept that maps directly onto what they’ve just told you. You’re not pitching yet — you’re showing that you understood what they said and that you have a way of thinking about it.
Video lesson · Concept framing templates · Module quiz
Collaborative Exploration
This is where most salespeople rush — and where the deal is won or lost. Explore the concept together. Ask questions. Let them shape the solution. The more they feel like they built it, the more they’ll back it.
Video lesson · Exploration conversation guide · Module quiz
Solution Alignment
Only now do you bring in the product. And it fits perfectly — because you’ve spent the last thirty minutes making sure it does. This is how “nice demo” becomes “we’re ready to move forward.”
Video lesson · Solution alignment checklist · Module quiz
Final Assessment & Certification
On successful completion, receive a digital certificate confirming CPD hours — shareable on LinkedIn.
The Details
How the Course Works
Format
- →Self-paced online
- →Practical video lessons
- →Downloadable action frameworks
- →Module quizzes
- →Digital CPD certificate
Time Commitment
~3 hours
Focused, practical content — no padding.
Designed to fit around a busy founder or commercial role. With lifetime access, you revisit any module whenever you need it.
Investment
£497
One-time payment
BESA members pay £422.25 — contact us for your member discount code.
Enrol NowYour Instructor
Why Learn From Seventh Sibling?
Stella James
Founder, Seventh Sibling
- ✓12+ years leading commercial growth in EdTech
- ✓Built and scaled products into 14 countries, with multiple innovation awards
- ✓The Concept Selling framework in this course is the same one used with Seventh Sibling’s fractional CRO clients
- ✓Deep understanding of how schools, MATs and educators actually buy — and what stops them
Seventh Sibling works with EdTech companies at every stage — from early-stage founders figuring out their first go-to-market to established commercial teams scaling into new markets. The frameworks in this course are used daily by our fractional CRO clients. Now they’re available to you.
Questions
Frequently Asked Questions
Ready to turn “nice demo” into “we’re ready to move forward”?
Education Market Sales Mastery — CPD Certified, BESA listed, self-paced, built specifically for EdTech sales conversations.
Questions before you join? Contact Seventh Sibling.
